To help people age better with clinically proven nutrition designed for real absorption using responsibly sourced ingredients and lower-waste formats.
Our marine collagen is sourced from free-swimming, sustainably caught fish adhering to the highest standards of animal welfare and environmental responsibility. We follow best practices in animal welfare throughout our supply chain, ensuring humane fishing methods, minimal stress, and no harm to marine life.
We are committed to ethical methods that respect marine ecosystems, promote biodiversity, and prioritise sustainability at every stage, from sourcing to production.
We believe a company should be measured by more than its margins. That's why we are certified B Corp, a rigorous, independent assessment of our impact on people, community and planet. It's not a badge we expect to be handed; it's a standard we're choosing to be held to.
Certification helps keep us accountable, gives our customers an independent measure of our impact, and turns our values into something transparent and verifiable.
From the seas our collagen comes from to the box on your doorstep, conserving is our promise to protect natural resources at every stage sourcing, packaging and climate.
Our marine collagen is sustainably sourced from free-swimming fish, while our natural astaxanthin is grown in a carbon-negative system. From source to capsule, we prioritise ingredients that protect marine ecosystems and support biodiversity through responsible sourcing.
Premium shouldn't mean wasteful. We've redesigned our packaging to be recyclable and continue to simplify materials and make considered choices across our supply chain. By balancing product protection with environmental impact, we're reducing waste without compromising customer experience.
You can't reduce what you haven't measured. We're assessing our emissions, setting reduction targets and building a climate transition plan that supports the global goal of net zero by 2050, while supporting UK charities that help people live healthier, more active lives.
We channel a portion of what we make into causes that mirror our purpose: health and ageing well. Our giving is intentional rather than transactional: long-term partnerships where we contribute funding, product and our team's expertise, and report openly on the difference it makes. Because doing well and doing good were never meant to be separate.
From the fisheries that supply our collagen to the partners who manufacture our capsules, we expect and verify that every person is treated with dignity. That means safe conditions, fair pay, no forced or child labour, and the freedom to raise concerns. We map our supply chain, hold partners to a clear code of conduct, and act when standards fall short.
At Ingenious we believe good businesses are built through fair treatment, diverse perspectives, responsible decision-making and an inclusive culture. We are committed to creating a working environment where people are treated with respect, valued for their contribution and able to develop regardless of background, identity or circumstance. This commitment applies across how we operate as a business, how we work with customers and partners, and how we engage with the wider community.
We aim to:
Responsibility for this commitment sits with the leadership team and forms part of the company’s wider governance and operational approach.
“An ethos of honesty and purity remains a driving force for everything that’s Ingenious. In this way, we continue to develop scientifically-backed, additive-free products: supplements that are targeted for results.”
