Understanding the Battle: Antioxidants and ageing

No-one wants to age prematurely. But what causes this phenomenon and how can we guard against it? Scientists widely agree that the main culprit for premature ageing is something called Reactive Oxygen Species (ROS).

These are the sneaky molecules triggering oxidative stress, and excessive ROS production (often fuelled by lifestyle factors such as smoking, alcohol or poor diet) damages vital molecules in your cells, accelerating the ageing process. But fear not, for knowledge is power and we are here to arm you against ROS with nature’s most powerful antioxidant – Natural Astaxanthin.

INGENIOUS: Your ROS Defender

All of our revolutionary INGENIOUS formulations contain a precise quantity of Natural Astaxanthin, the ultimate ROS warrior. Scientifically proven and backed by research, Natural Astaxanthin is nature’s way of combating oxidative stress and promoting youthful vitality with antioxidant benefits for skin.

With INGENIOUS, you don’t just get a supplement; you get a beauty elixir inspired by nature’s wisdom and reap the benefits of:

Radiant Skin, Inside Out: Witness a transformative glow as Natural Astaxanthin works its magic on your skin cells, reducing fine lines and enhancing elasticity. The use of antioxidants is an effective approach to prevent symptoms related to photo-induced aging of the skin

Boosted Energy & Vitality: Feel the surge of energy as Astaxanthin enhances your body’s endurance and supports overall well-being.

ROS Resistance: Arm your cells against oxidative stress, the primary cause of ageing, with the ultimate shield of Natural Astaxanthin.

What lifestyle factors increase the production of ROS in your body?

1. Poor Diet: A diet high in processed foods, trans fats, and excessive sugar can lead to oxidative stress. On the other hand, a diet rich in antioxidants found in fruits, vegetables, nuts, and whole grains can help counteract ROS.
2. Smoking: Smoking is a major source of ROS. The chemicals in tobacco smoke generate oxidative stress in the body, which can damage cells and tissues.
3. Excessive Alcohol Consumption: Heavy drinking can increase ROS production in the liver and other organs, leading to oxidative damage.
4. Lack of Exercise: A sedentary lifestyle can contribute to ROS build up. Regular physical activity helps your body manage oxidative stress.
5. Environmental Toxins: Exposure to pollutants, such as air pollution and heavy metals, can increase ROS levels in the body.
6. Chronic Stress: Prolonged stress can trigger the release of stress hormones, which in turn can increase ROS production.
7. Lack of Sleep: Not getting enough quality sleep can lead to oxidative stress and contribute to the ageing process. Yes, beauty sleep is a real thing.
8. Sun Exposure: Excessive sun exposure, especially without proper protection like sunscreen, can generate ROS in the skin and accelerate skin ageing.
9. Infections and Inflammation: Chronic infections and inflammation in the body can stimulate the production of ROS as part of the immune response.
10. Medications and Drug Abuse: Some medications, as well as the use of illicit drugs, can increase oxidative stress in the body.

This is the INGENIOUS difference, we are more than a collagen brand. We are the only supplement brand to combine these powerhouse ingredients into powerful formulations using patented capsule technology to deliver maximum absorption. Sign up to our newsletter for more science-based digests and start your journey to demystify this complex space that’s filled with misinformation.